WOMEN'S MAGAZINE - ENGLISH
FEMINA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in WOMEN'S MAGAZINE - ENGLISH
Buying Intent
2
1st in category
Brand Trust
3
index value
Brand Desire
2
index value
As of Aug ’26, FEMINA records a Buying Intent index of 2, placing it 1st of 1 brands measured in WOMEN'S MAGAZINE - ENGLISH. Its Brand Trust index reads 3 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 4 | 2 |
| Aug ’25 | 3 | 8 | 7 |
| Sep ’25 | 3 | 6 | 6 |
| Nov ’25 | 9 | 1 | 5 |
| Jan ’26 | 3 | 1 | 3 |
| Feb ’26 | — | 3 | 2 |
| Mar ’26 | 10 | 5 | 8 |
| May ’26 | 16 | — | 8 |
| Aug ’26 | 3 | 2 | 2 |