PASSENGER VEHICLES - ULTRA LUXURY
FERRARI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 2 in PASSENGER VEHICLES - ULTRA LUXURY
Buying Intent
35.68
1st in category
Brand Trust
28.62
index value
Brand Desire
36.07
index value
As of Oct ’26, FERRARI records a Buying Intent index of 35.68, placing it 1st of 2 brands measured in PASSENGER VEHICLES - ULTRA LUXURY. Its Brand Trust index reads 28.62 and Brand Desire 36.07. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 2.56 | 1.56 |
| Oct ’25 | 14.94 | 32.85 | 26.61 |
| Nov ’25 | 35.42 | 14.14 | 27.63 |
| Dec ’25 | 6.10 | 3.36 | 5.13 |
| Mar ’26 | 4.90 | — | 2.47 |
| Apr ’26 | 3.99 | 1.75 | 2.70 |
| May ’26 | — | 6.95 | 4.24 |
| Jul ’26 | 6.58 | — | 3.33 |
| Aug ’26 | 3.69 | 4.35 | 5.05 |
| Oct ’26 | 28.62 | 36.07 | 35.68 |