ONLINE MBK RETAILER
FIRSTCRY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in ONLINE MBK RETAILER
Buying Intent
18.93
1st in category
Brand Trust
37.85
index value
Brand Desire
0.84
index value
As of Sep ’26, FIRSTCRY records a Buying Intent index of 18.93, placing it 1st of 1 brands measured in ONLINE MBK RETAILER. Its Brand Trust index reads 37.85 and Brand Desire 0.84. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jan ’26 | — | 10.45 | 6.42 |
| Jul ’26 | — | 1.75 | 1.07 |
| Aug ’26 | 1.74 | 3.26 | 3.91 |
| Sep ’26 | 37.85 | 0.84 | 18.93 |