ONLINE MBK RETAILER
FIRSTCRY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in ONLINE MBK RETAILER
Buying Intent
9
1st in category
Brand Trust
6
index value
Brand Desire
12
index value
As of Aug ’26, FIRSTCRY records a Buying Intent index of 9, placing it 1st of 1 brands measured in ONLINE MBK RETAILER. Its Brand Trust index reads 6 and Brand Desire 12. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jan ’26 | — | 10 | 6 |
| May ’26 | 9 | — | 4 |
| Jun ’26 | — | 2 | 1 |
| Jul ’26 | 3 | 2 | 4 |
| Aug ’26 | 6 | 12 | 9 |