ONLINE MBK RETAILER
FIRSTCRY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 1 in ONLINE MBK RETAILER
Buying Intent
1
1st in category
Brand Trust
—
index value
Brand Desire
2
index value
As of Jun ’26, FIRSTCRY records a Buying Intent index of 1, placing it 1st of 1 brands measured in ONLINE MBK RETAILER. Its Brand Trust index reads — and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jan ’26 | — | 10 | 6 |
| May ’26 | 9 | — | 4 |
| Jun ’26 | — | 2 | 1 |