MOTHER & BABY
FIRSTCRY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 1 in MOTHER & BABY
Buying Intent
4.80
1st in category
Brand Trust
8.80
index value
Brand Desire
—
index value
As of Oct ’26, FIRSTCRY records a Buying Intent index of 4.80, placing it 1st of 1 brands measured in MOTHER & BABY. Its Brand Trust index reads 8.80 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jan ’26 | — | 10.45 | 6.42 |
| Jul ’26 | 2.11 | 2.77 | 3.16 |
| Aug ’26 | 1.74 | 3.26 | 3.91 |
| Sep ’26 | 37.85 | 0.84 | 18.93 |
| Oct ’26 | 8.80 | — | 4.80 |