CAR - HATCHBACK
FORD FIGO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 11th of 11 in CAR - HATCHBACK
Buying Intent
0.51
11th in category
Brand Trust
—
index value
Brand Desire
0.83
index value
As of Oct ’26, FORD FIGO records a Buying Intent index of 0.51, placing it 11th of 11 brands measured in CAR - HATCHBACK. Its Brand Trust index reads — and Brand Desire 0.83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 44.89 | 25.06 |
| Jan ’26 | — | 19.02 | 10.57 |
| Feb ’26 | — | 22.79 | 12.73 |
| Oct ’26 | — | 0.83 | 0.51 |