SHAVING PRODUCTS
GILLETTE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 3 in SHAVING PRODUCTS
Buying Intent
40.41
1st in category
Brand Trust
31.12
index value
Brand Desire
39.80
index value
As of Sep ’26, GILLETTE records a Buying Intent index of 40.41, placing it 1st of 3 brands measured in SHAVING PRODUCTS. Its Brand Trust index reads 31.12 and Brand Desire 39.80. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 18.08 | 24.81 | 24.76 |
| Nov ’25 | 27.41 | 73.33 | 54.53 |
| Dec ’25 | 45.31 | 28.78 | 50.18 |
| Jan ’26 | 81.38 | 49.92 | 74.36 |
| Feb ’26 | 59.37 | 79.86 | 70.96 |
| Mar ’26 | 48.84 | 64.00 | 63.29 |
| Apr ’26 | 58.44 | 21.12 | 45.03 |
| May ’26 | 9.24 | 9.86 | 10.30 |
| Jun ’26 | 13.79 | 32.57 | 26.87 |
| Jul ’26 | 101.98 | 29.86 | 71.44 |
| Aug ’26 | 39.26 | 77.84 | 66.11 |
| Sep ’26 | 31.12 | 39.80 | 40.41 |