MEN'S GROOMING
GILLETTE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in MEN'S GROOMING
Buying Intent
16
1st in category
Brand Trust
—
index value
Brand Desire
29
index value
As of Aug ’26, GILLETTE records a Buying Intent index of 16, placing it 1st of 2 brands measured in MEN'S GROOMING. Its Brand Trust index reads — and Brand Desire 29. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 4 | 35 | 22 |
| May ’26 | 17 | 6 | 14 |
| Jul ’26 | 1 | — | 0 |
| Aug ’26 | — | 29 | 16 |