SOAPS - BRAND
GODREJ NO.1 — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in SOAPS - BRAND
Buying Intent
13.23
1st in category
Brand Trust
9.07
index value
Brand Desire
12.95
index value
As of Sep ’26, GODREJ NO.1 records a Buying Intent index of 13.23, placing it 1st of 1 brands measured in SOAPS - BRAND. Its Brand Trust index reads 9.07 and Brand Desire 12.95. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 3.99 | — | 2.02 |
| Sep ’25 | 4.64 | 3.07 | 3.79 |
| Oct ’25 | 4.65 | 11.62 | 9.82 |
| Nov ’25 | 14.56 | 4.16 | 10.79 |
| Dec ’25 | 15.53 | 25.20 | 29.77 |
| Mar ’26 | — | 4.30 | 2.63 |
| Apr ’26 | — | 4.44 | 2.70 |
| May ’26 | 16.98 | 14.49 | 18.04 |
| Jun ’26 | 13.81 | 29.11 | 25.57 |
| Jul ’26 | 11.05 | — | 5.65 |
| Aug ’26 | 42.60 | 9.74 | 28.36 |
| Sep ’26 | 9.07 | 12.95 | 13.23 |