INTERNET SEARCH
GOOGLE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in INTERNET SEARCH
Buying Intent
613
1st in category
Brand Trust
590
index value
Brand Desire
501
index value
As of Aug ’26, GOOGLE records a Buying Intent index of 613, placing it 1st of 1 brands measured in INTERNET SEARCH. Its Brand Trust index reads 590 and Brand Desire 501. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 251 | 309 | 310 |
| Oct ’25 | 292 | 241 | 301 |
| Nov ’25 | 323 | 391 | 393 |
| Dec ’25 | 908 | 323 | 705 |
| Jan ’26 | 699 | 456 | 662 |
| Feb ’26 | 623 | 506 | 643 |
| Mar ’26 | 664 | 460 | 630 |
| Apr ’26 | 584 | 414 | 558 |
| May ’26 | 246 | 341 | 326 |
| Jun ’26 | 519 | 432 | 531 |
| Jul ’26 | 514 | 338 | 475 |
| Aug ’26 | 590 | 501 | 613 |