ONLINE NEWS AGGREGATOR
GOOGLE NEWS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in ONLINE NEWS AGGREGATOR
Buying Intent
8.82
1st in category
Brand Trust
0.77
index value
Brand Desire
16.09
index value
As of Sep ’26, GOOGLE NEWS records a Buying Intent index of 8.82, placing it 1st of 1 brands measured in ONLINE NEWS AGGREGATOR. Its Brand Trust index reads 0.77 and Brand Desire 16.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 1.55 | 6.39 | 4.69 |
| Oct ’25 | 3.55 | 3.43 | 4.63 |
| Nov ’25 | 9.68 | 6.67 | 9.98 |
| Jun ’26 | 1.86 | 13.73 | 9.14 |
| Jul ’26 | 65.78 | 6.27 | 38.46 |
| Aug ’26 | 3.69 | 1.29 | 1.82 |
| Sep ’26 | 0.77 | 16.09 | 8.82 |