APP STORE
GOOGLE PLAY STORE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in APP STORE
Buying Intent
6.69
1st in category
Brand Trust
6.41
index value
Brand Desire
5.58
index value
As of Sep ’26, GOOGLE PLAY STORE records a Buying Intent index of 6.69, placing it 1st of 1 brands measured in APP STORE. Its Brand Trust index reads 6.41 and Brand Desire 5.58. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | — | 3.43 | 2.09 |
| Jun ’25 | 1.33 | 3.31 | 2.69 |
| Aug ’25 | 4.84 | 3.01 | 4.29 |
| Sep ’25 | 9.97 | 7.67 | 9.79 |
| Oct ’25 | 41.53 | 11.71 | 37.34 |
| Nov ’25 | 12.09 | 11.82 | 16.30 |
| Mar ’26 | 4.90 | — | 2.47 |
| Apr ’26 | — | 7.67 | 4.69 |
| May ’26 | — | 16.56 | 9.25 |
| Jun ’26 | — | 4.41 | 2.70 |
| Aug ’26 | 5.22 | 2.99 | 4.44 |
| Sep ’26 | 6.41 | 5.58 | 6.69 |