ICE CREAM
HAAGEN DAZS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in ICE CREAM
Buying Intent
16
1st in category
Brand Trust
29
index value
Brand Desire
—
index value
As of Aug ’26, HAAGEN DAZS records a Buying Intent index of 16, placing it 1st of 2 brands measured in ICE CREAM. Its Brand Trust index reads 29 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 29 | — | 16 |