PACKAGED SWEETS
HALDIRAM'S — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 3 in PACKAGED SWEETS
Buying Intent
32.14
1st in category
Brand Trust
16.03
index value
Brand Desire
41.24
index value
As of Sep ’26, HALDIRAM'S records a Buying Intent index of 32.14, placing it 1st of 3 brands measured in PACKAGED SWEETS. Its Brand Trust index reads 16.03 and Brand Desire 41.24. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 14.64 | 25.92 | 20.96 |
| Nov ’25 | 12.83 | 52.80 | 38.22 |
| Dec ’25 | 25.59 | 20.17 | 25.19 |
| Jan ’26 | 62.68 | 81.26 | 78.19 |
| Feb ’26 | 52.28 | 40.93 | 49.59 |
| Mar ’26 | 105.62 | 42.12 | 81.77 |
| Apr ’26 | 47.55 | 134.68 | 102.38 |
| May ’26 | 50.62 | 21.53 | 40.37 |
| Jun ’26 | 18.63 | 20.99 | 22.57 |
| Jul ’26 | 38.02 | 41.96 | 44.09 |
| Aug ’26 | 39.42 | 120.43 | 88.58 |
| Sep ’26 | 16.03 | 41.24 | 32.14 |