SKINCARE - AYURVEDIC
HIMALAYA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 4 in SKINCARE - AYURVEDIC
Buying Intent
29.39
3rd in category
Brand Trust
33.92
index value
Brand Desire
18.02
index value
As of Sep ’26, HIMALAYA records a Buying Intent index of 29.39, placing it 3rd of 4 brands measured in SKINCARE - AYURVEDIC. Its Brand Trust index reads 33.92 and Brand Desire 18.02. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 4.26 | — | 2.15 |
| Jul ’25 | 4.67 | — | 2.36 |
| Aug ’25 | 11.51 | 3.23 | 8.59 |
| Sep ’25 | 33.88 | 21.88 | 30.83 |
| Oct ’25 | 13.74 | 16.10 | 19.99 |
| Nov ’25 | 27.51 | 18.75 | 24.54 |
| Apr ’26 | 4.25 | 3.29 | 4.80 |
| Jun ’26 | 68.36 | 16.13 | 47.54 |
| Jul ’26 | 8.23 | 5.24 | 8.90 |
| Aug ’26 | 7.19 | 6.45 | 7.98 |
| Sep ’26 | 33.92 | 18.02 | 29.39 |