EXCAVATOR

HITACHI — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 1st of 2 in EXCAVATOR

Buying Intent

2.22

1st in category

Brand Trust

1.02

index value

Brand Desire

2.31

index value

As of Sep ’26, HITACHI records a Buying Intent index of 2.22, placing it 1st of 2 brands measured in EXCAVATOR. Its Brand Trust index reads 1.02 and Brand Desire 2.31. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
May ’26	—	0.93	0.57
Jun ’26	—	1.76	1.08
Aug ’26	—	21.83	12.21
Sep ’26	1.02	2.31	2.22

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