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HOTELS - PREMIUM

HYATT — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 1st of 2 in HOTELS - PREMIUM

Buying Intent
1.27
1st in category
Brand Trust
—
index value
Brand Desire
2.09
index value
As of Oct ’26, HYATT records a Buying Intent index of 1.27, placing it 1st of 2 brands measured in HOTELS - PREMIUM. Its Brand Trust index reads — and Brand Desire 2.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Aug ’253.636.025.51
Sep ’256.221.024.47
Oct ’25—4.612.82
Nov ’251.21—0.61
Feb ’263.99—2.02
Mar ’264.18—2.11
Apr ’260.94—0.48
Jun ’2612.014.418.76
Aug ’260.99—0.50
Oct ’26—2.091.27

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