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IBALL — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 2nd of 4 in TABLETS

Buying Intent
17.55
2nd in category
Brand Trust
17.22
index value
Brand Desire
14.71
index value
As of Sep ’26, IBALL records a Buying Intent index of 17.55, placing it 2nd of 4 brands measured in TABLETS. Its Brand Trust index reads 17.22 and Brand Desire 14.71. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Apr ’251.937.765.95
Jun ’254.2619.6915.25
Sep ’2534.713.1218.33
Oct ’2517.0931.6128.41
Nov ’2518.2814.1818.71
Dec ’2512.3617.7818.50
Apr ’2623.164.3814.61
May ’261.408.196.63
Jun ’269.3417.7423.19
Jul ’2629.1123.3129.53
Aug ’268.9914.8113.84
Sep ’2617.2214.7117.55

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