DIVERSIFIED · TECHNOLOGY
IBM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in DIVERSIFIED · TECHNOLOGY
Buying Intent
98.45
1st in category
Brand Trust
90.61
index value
Brand Desire
84.57
index value
As of Sep ’26, IBM records a Buying Intent index of 98.45, placing it 1st of 1 brands measured in DIVERSIFIED · TECHNOLOGY. Its Brand Trust index reads 90.61 and Brand Desire 84.57. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 117.55 | 134.40 | 142.15 |
| Nov ’25 | 132.33 | 131.34 | 145.94 |
| Dec ’25 | 251.07 | 168.33 | 206.26 |
| Jan ’26 | 192.00 | 163.91 | 182.18 |
| Feb ’26 | 160.43 | 161.06 | 176.82 |
| Mar ’26 | 171.24 | 183.55 | 200.71 |
| Apr ’26 | 93.66 | 100.12 | 109.29 |
| May ’26 | 86.36 | 70.30 | 86.32 |
| Jun ’26 | 45.38 | 58.57 | 59.25 |
| Jul ’26 | 28.69 | 25.64 | 24.68 |
| Aug ’26 | 67.25 | 87.33 | 87.95 |
| Sep ’26 | 90.61 | 84.57 | 98.45 |