DIVERSIFIED
IBM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 50th of 53 in DIVERSIFIED
Buying Intent
1
50th in category
Brand Trust
1
index value
Brand Desire
—
index value
As of Jun ’26, IBM records a Buying Intent index of 1, placing it 50th of 53 brands measured in DIVERSIFIED. Its Brand Trust index reads 1 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 156 | 130 | 159 |
| Jun ’25 | 160 | 91 | 129 |
| Jul ’25 | 160 | 175 | 187 |
| Aug ’25 | 155 | 156 | 173 |
| Sep ’25 | 143 | 213 | 203 |
| Oct ’25 | 118 | 134 | 142 |
| Nov ’25 | 132 | 131 | 146 |
| Dec ’25 | 251 | 168 | 206 |
| Jan ’26 | 192 | 164 | 182 |
| Feb ’26 | 160 | 161 | 177 |
| Apr ’26 | 1 | 3 | 3 |
| Jun ’26 | 1 | — | 1 |