DIVERSIFIED
IBM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 6th of 63 in DIVERSIFIED
Buying Intent
88
6th in category
Brand Trust
67
index value
Brand Desire
87
index value
As of Aug ’26, IBM records a Buying Intent index of 88, placing it 6th of 63 brands measured in DIVERSIFIED. Its Brand Trust index reads 67 and Brand Desire 87. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 143 | 213 | 203 |
| Oct ’25 | 118 | 134 | 142 |
| Nov ’25 | 132 | 131 | 146 |
| Dec ’25 | 251 | 168 | 206 |
| Jan ’26 | 192 | 164 | 182 |
| Feb ’26 | 160 | 161 | 177 |
| Mar ’26 | 171 | 184 | 201 |
| Apr ’26 | 94 | 100 | 109 |
| May ’26 | 86 | 70 | 86 |
| Jun ’26 | 45 | 59 | 59 |
| Jul ’26 | 29 | 26 | 25 |
| Aug ’26 | 67 | 87 | 88 |