COLLEGE

IIHM — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 2nd of 2 in COLLEGE

Buying Intent

1.27

2nd in category

Brand Trust

2.51

index value

Brand Desire

—

index value

As of Oct ’26, IIHM records a Buying Intent index of 1.27, placing it 2nd of 2 brands measured in COLLEGE. Its Brand Trust index reads 2.51 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’26	2.51	—	1.27

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