BUSINESS SCHOOL
IIM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 1 in BUSINESS SCHOOL
Buying Intent
37.54
1st in category
Brand Trust
3.01
index value
Brand Desire
66.70
index value
As of Oct ’26, IIM records a Buying Intent index of 37.54, placing it 1st of 1 brands measured in BUSINESS SCHOOL. Its Brand Trust index reads 3.01 and Brand Desire 66.70. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 0.99 | — | 0.50 |
| Oct ’26 | 3.01 | 66.70 | 37.54 |