BUSINESS SCHOOL
IIM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in BUSINESS SCHOOL
Buying Intent
2
1st in category
Brand Trust
4
index value
Brand Desire
—
index value
As of Aug ’26, IIM records a Buying Intent index of 2, placing it 1st of 1 brands measured in BUSINESS SCHOOL. Its Brand Trust index reads 4 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | — | 2 | 1 |
| Aug ’26 | 4 | — | 2 |