HOME IMPROVEMENT
IKEA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in HOME IMPROVEMENT
Buying Intent
363
1st in category
Brand Trust
330
index value
Brand Desire
320
index value
As of Aug ’26, IKEA records a Buying Intent index of 363, placing it 1st of 2 brands measured in HOME IMPROVEMENT. Its Brand Trust index reads 330 and Brand Desire 320. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 542 | 567 | 615 |
| Oct ’25 | 200 | 396 | 333 |
| Nov ’25 | 494 | 593 | 599 |
| Dec ’25 | 555 | 384 | 523 |
| Jan ’26 | 708 | 583 | 706 |
| Feb ’26 | 468 | 343 | 447 |
| Mar ’26 | 362 | 290 | 356 |
| Apr ’26 | 346 | 308 | 359 |
| May ’26 | 331 | 294 | 344 |
| Jun ’26 | 244 | 189 | 237 |
| Jul ’26 | 440 | 402 | 464 |
| Aug ’26 | 330 | 320 | 363 |