HOME IMPROVEMENT
IKEA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in HOME IMPROVEMENT
Buying Intent
15.14
1st in category
Brand Trust
4.63
index value
Brand Desire
22.52
index value
As of Sep ’26, IKEA records a Buying Intent index of 15.14, placing it 1st of 1 brands measured in HOME IMPROVEMENT. Its Brand Trust index reads 4.63 and Brand Desire 22.52. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 199.94 | 396.42 | 333.24 |
| Nov ’25 | 493.59 | 592.71 | 599.41 |
| Dec ’25 | 555.05 | 384.46 | 522.98 |
| Jan ’26 | 708.31 | 583.24 | 705.90 |
| Feb ’26 | 467.59 | 343.35 | 446.72 |
| Mar ’26 | 47.69 | 1.61 | 24.45 |
| Apr ’26 | 23.63 | 78.67 | 57.09 |
| May ’26 | 3.36 | 39.02 | 23.60 |
| Jun ’26 | — | 1.76 | 1.08 |
| Jul ’26 | 51.69 | 31.43 | 46.74 |
| Aug ’26 | 60.17 | 77.00 | 77.73 |
| Sep ’26 | 4.63 | 22.52 | 15.14 |