PROPRIETARY TRADING
IMC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 1 in PROPRIETARY TRADING
Buying Intent
16.11
1st in category
Brand Trust
—
index value
Brand Desire
28.86
index value
As of Oct ’26, IMC records a Buying Intent index of 16.11, placing it 1st of 1 brands measured in PROPRIETARY TRADING. Its Brand Trust index reads — and Brand Desire 28.86. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 21.93 | 72.78 | 52.90 |
| Oct ’26 | — | 28.86 | 16.11 |