PROPRIETARY TRADING
IMC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in PROPRIETARY TRADING
Buying Intent
53
1st in category
Brand Trust
22
index value
Brand Desire
73
index value
As of Aug ’26, IMC records a Buying Intent index of 53, placing it 1st of 1 brands measured in PROPRIETARY TRADING. Its Brand Trust index reads 22 and Brand Desire 73. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 22 | 73 | 53 |