MAGAZINE - ENGLISH
INDIA TODAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in MAGAZINE - ENGLISH
Buying Intent
2
1st in category
Brand Trust
3
index value
Brand Desire
—
index value
As of Sep ’26, INDIA TODAY records a Buying Intent index of 2, placing it 1st of 2 brands measured in MAGAZINE - ENGLISH. Its Brand Trust index reads 3 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 2 | 3 | 3 |
| May ’25 | — | 2 | 1 |
| Jul ’25 | 4 | — | 2 |
| Sep ’25 | 6 | 2 | 5 |
| Oct ’25 | 4 | 3 | 5 |
| Nov ’25 | 3 | 7 | 6 |
| Dec ’25 | 6 | 4 | 5 |
| Jan ’26 | 4 | — | 2 |
| Feb ’26 | 2 | 2 | 2 |
| Jul ’26 | 51 | 7 | 32 |
| Sep ’26 | 3 | — | 2 |