HAIR COLOR
INDIKA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 3 in HAIR COLOR
Buying Intent
1
1st in category
Brand Trust
1
index value
Brand Desire
2
index value
As of Aug ’26, INDIKA records a Buying Intent index of 1, placing it 1st of 3 brands measured in HAIR COLOR. Its Brand Trust index reads 1 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 1 | 2 | 1 |