CRICKET LEAGUE
IPL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in CRICKET LEAGUE
Buying Intent
0.52
1st in category
Brand Trust
—
index value
Brand Desire
0.84
index value
As of Sep ’26, IPL records a Buying Intent index of 0.52, placing it 1st of 1 brands measured in CRICKET LEAGUE. Its Brand Trust index reads — and Brand Desire 0.84. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 0.97 | 2.41 | 1.96 |
| Sep ’25 | 4.64 | 3.84 | 4.69 |
| Mar ’26 | 9.80 | — | 4.93 |
| Jul ’26 | — | 0.87 | 0.53 |
| Aug ’26 | — | 1.63 | 1.00 |
| Sep ’26 | — | 0.84 | 0.52 |