SOFTWARE SERVICES
ITC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 7th of 9 in SOFTWARE SERVICES
Buying Intent
1
7th in category
Brand Trust
—
index value
Brand Desire
1
index value
As of Aug ’26, ITC records a Buying Intent index of 1, placing it 7th of 9 brands measured in SOFTWARE SERVICES. Its Brand Trust index reads — and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 1 | — | 1 |
| Jun ’25 | 1 | — | 1 |
| Oct ’25 | — | 3 | 2 |
| May ’26 | — | 4 | 2 |
| Aug ’26 | — | 1 | 1 |