SOFTWARE SERVICES
ITC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 9th of 9 in SOFTWARE SERVICES
Buying Intent
0.52
9th in category
Brand Trust
1.02
index value
Brand Desire
—
index value
As of Sep ’26, ITC records a Buying Intent index of 0.52, placing it 9th of 9 brands measured in SOFTWARE SERVICES. Its Brand Trust index reads 1.02 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 1.21 | — | 0.61 |
| Jun ’25 | 1.33 | — | 0.67 |
| Oct ’25 | — | 3.08 | 1.88 |
| May ’26 | — | 3.48 | 2.12 |
| Jun ’26 | — | 1.76 | 1.08 |
| Jul ’26 | — | 0.87 | 0.53 |
| Aug ’26 | — | 1.02 | 0.62 |
| Sep ’26 | 1.02 | — | 0.52 |