PREMIUM WHISKY
JOHNNIE WALKER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 1 in PREMIUM WHISKY
Buying Intent
16.10
1st in category
Brand Trust
26.73
index value
Brand Desire
2.09
index value
As of Oct ’26, JOHNNIE WALKER records a Buying Intent index of 16.10, placing it 1st of 1 brands measured in PREMIUM WHISKY. Its Brand Trust index reads 26.73 and Brand Desire 2.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 21.96 | 2.31 | 15.00 |
| Nov ’25 | 14.17 | — | 7.90 |
| May ’26 | — | 5.79 | 3.54 |
| Jun ’26 | 1.33 | — | 0.67 |
| Jul ’26 | — | 3.27 | 2.00 |
| Oct ’26 | 26.73 | 2.09 | 16.10 |