HEALTH SUPPLEMENTS
KAPIVA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 4 in HEALTH SUPPLEMENTS
Buying Intent
72.68
1st in category
Brand Trust
69.01
index value
Brand Desire
61.05
index value
As of Sep ’26, KAPIVA records a Buying Intent index of 72.68, placing it 1st of 4 brands measured in HEALTH SUPPLEMENTS. Its Brand Trust index reads 69.01 and Brand Desire 61.05. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 4.20 | 3.48 | 4.24 |
| Jun ’26 | 55.94 | 22.54 | 44.94 |
| Jul ’26 | 31.12 | 1.75 | 19.11 |
| Aug ’26 | 11.69 | 15.75 | 15.81 |
| Sep ’26 | 69.01 | 61.05 | 72.68 |