BREAKFAST CEREAL
KELLOGG'S — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 2 in BREAKFAST CEREAL
Buying Intent
30
1st in category
Brand Trust
4
index value
Brand Desire
50
index value
As of Jun ’26, KELLOGG'S records a Buying Intent index of 30, placing it 1st of 2 brands measured in BREAKFAST CEREAL. Its Brand Trust index reads 4 and Brand Desire 50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 4 | 3 | 5 |
| Aug ’25 | 7 | 13 | 12 |
| Sep ’25 | 18 | 14 | 18 |
| Oct ’25 | 6 | 8 | 8 |
| Nov ’25 | 12 | 7 | 13 |
| Dec ’25 | 2 | — | 1 |
| Jan ’26 | — | 2 | 1 |
| Feb ’26 | 6 | — | 3 |
| Mar ’26 | 4 | 3 | 4 |
| Apr ’26 | 11 | 4 | 6 |
| May ’26 | 3 | 2 | 2 |
| Jun ’26 | 4 | 50 | 30 |