BREAKFAST CEREAL
KELLOGG'S — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 3 in BREAKFAST CEREAL
Buying Intent
13
2nd in category
Brand Trust
17
index value
Brand Desire
5
index value
As of Aug ’26, KELLOGG'S records a Buying Intent index of 13, placing it 2nd of 3 brands measured in BREAKFAST CEREAL. Its Brand Trust index reads 17 and Brand Desire 5. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 18 | 14 | 18 |
| Oct ’25 | 6 | 8 | 8 |
| Nov ’25 | 12 | 7 | 13 |
| Dec ’25 | 2 | — | 1 |
| Jan ’26 | — | 2 | 1 |
| Feb ’26 | 6 | — | 3 |
| Mar ’26 | 4 | 3 | 4 |
| Apr ’26 | 11 | 4 | 6 |
| May ’26 | 3 | 2 | 2 |
| Jun ’26 | 4 | 50 | 30 |
| Jul ’26 | 7 | 6 | 8 |
| Aug ’26 | 17 | 5 | 13 |