BREAKFAST CEREAL
KELLOGG'S — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in BREAKFAST CEREAL
Buying Intent
2.58
1st in category
Brand Trust
2.55
index value
Brand Desire
2.11
index value
As of Sep ’26, KELLOGG'S records a Buying Intent index of 2.58, placing it 1st of 1 brands measured in BREAKFAST CEREAL. Its Brand Trust index reads 2.55 and Brand Desire 2.11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 5.99 | 7.59 | 7.86 |
| Nov ’25 | 12.29 | 7.00 | 13.11 |
| Dec ’25 | 2.03 | — | 1.03 |
| Jan ’26 | — | 2.22 | 1.36 |
| Feb ’26 | 5.73 | — | 2.90 |
| Mar ’26 | 3.92 | 3.22 | 3.95 |
| Apr ’26 | 10.80 | 4.37 | 6.25 |
| May ’26 | 2.80 | 2.74 | 3.57 |
| Jun ’26 | 4.18 | 49.63 | 30.48 |
| Jul ’26 | 6.80 | 6.27 | 7.54 |
| Aug ’26 | 17.27 | 4.89 | 12.60 |
| Sep ’26 | 2.55 | 2.11 | 2.58 |