JAMS
KISSAN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in JAMS
Buying Intent
2.58
1st in category
Brand Trust
2.55
index value
Brand Desire
2.11
index value
As of Sep ’26, KISSAN records a Buying Intent index of 2.58, placing it 1st of 1 brands measured in JAMS. Its Brand Trust index reads 2.55 and Brand Desire 2.11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 12.90 | 18.18 | 17.48 |
| Nov ’25 | 2.27 | 53.27 | 28.91 |
| Dec ’25 | 6.10 | 5.37 | 7.80 |
| Jan ’26 | 3.92 | 51.29 | 30.24 |
| Feb ’26 | 10.15 | 3.97 | 9.15 |
| Mar ’26 | 132.59 | 218.13 | 180.48 |
| Apr ’26 | 127.31 | 51.09 | 99.67 |
| May ’26 | 105.57 | 75.40 | 105.09 |
| Jun ’26 | 39.72 | 0.88 | 20.22 |
| Jul ’26 | 4.32 | 3.91 | 4.01 |
| Aug ’26 | 0.99 | — | 0.50 |
| Sep ’26 | 2.55 | 2.11 | 2.58 |