WAFERS
LAYS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 1 in WAFERS
Buying Intent
0
1st in category
Brand Trust
1
index value
Brand Desire
—
index value
As of Jun ’26, LAYS records a Buying Intent index of 0, placing it 1st of 1 brands measured in WAFERS. Its Brand Trust index reads 1 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 30 | 15 | 25 |
| Oct ’25 | 90 | 110 | 112 |
| Nov ’25 | 6 | 10 | 9 |
| Dec ’25 | 6 | 5 | 7 |
| Jan ’26 | 8 | 8 | 11 |
| Feb ’26 | 32 | 13 | 26 |
| Jun ’26 | 1 | — | 0 |