WAFERS
LAYS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 3 in WAFERS
Buying Intent
27.14
1st in category
Brand Trust
27.67
index value
Brand Desire
22.45
index value
As of Sep ’26, LAYS records a Buying Intent index of 27.14, placing it 1st of 3 brands measured in WAFERS. Its Brand Trust index reads 27.67 and Brand Desire 22.45. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 90.13 | 109.89 | 111.53 |
| Nov ’25 | 5.92 | 9.62 | 8.77 |
| Dec ’25 | 6.10 | 5.38 | 7.19 |
| Jan ’26 | 8.40 | 8.09 | 11.11 |
| Feb ’26 | 31.66 | 13.08 | 25.69 |
| Mar ’26 | 58.78 | 18.56 | 44.13 |
| Apr ’26 | 18.11 | 52.78 | 42.89 |
| May ’26 | 60.62 | 61.11 | 69.96 |
| Jun ’26 | 75.73 | 183.25 | 144.42 |
| Jul ’26 | 53.97 | 4.22 | 30.24 |
| Aug ’26 | 10.08 | 14.31 | 12.48 |
| Sep ’26 | 27.67 | 22.45 | 27.14 |