WAFERS
LAYS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in WAFERS
Buying Intent
12
1st in category
Brand Trust
10
index value
Brand Desire
14
index value
As of Aug ’26, LAYS records a Buying Intent index of 12, placing it 1st of 2 brands measured in WAFERS. Its Brand Trust index reads 10 and Brand Desire 14. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 30 | 15 | 25 |
| Oct ’25 | 90 | 110 | 112 |
| Nov ’25 | 6 | 10 | 9 |
| Dec ’25 | 6 | 5 | 7 |
| Jan ’26 | 8 | 8 | 11 |
| Feb ’26 | 32 | 13 | 26 |
| Mar ’26 | 59 | 19 | 44 |
| Apr ’26 | 18 | 53 | 43 |
| May ’26 | 61 | 61 | 70 |
| Jun ’26 | 76 | 183 | 144 |
| Jul ’26 | 54 | 4 | 30 |
| Aug ’26 | 10 | 14 | 12 |