TOYS
LEGO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in TOYS
Buying Intent
19
1st in category
Brand Trust
17
index value
Brand Desire
15
index value
As of Aug ’26, LEGO records a Buying Intent index of 19, placing it 1st of 1 brands measured in TOYS. Its Brand Trust index reads 17 and Brand Desire 15. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | 8 | — | 4 |
| May ’26 | 4 | — | 2 |
| Jun ’26 | 3 | 7 | 5 |
| Jul ’26 | 6 | 4 | 6 |
| Aug ’26 | 17 | 15 | 19 |