TOYS
LEGO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in TOYS
Buying Intent
2.22
1st in category
Brand Trust
2.04
index value
Brand Desire
2.11
index value
As of Sep ’26, LEGO records a Buying Intent index of 2.22, placing it 1st of 2 brands measured in TOYS. Its Brand Trust index reads 2.04 and Brand Desire 2.11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | 7.97 | — | 4.02 |
| May ’26 | 4.20 | — | 2.12 |
| Jun ’26 | 3.08 | 6.62 | 4.70 |
| Jul ’26 | 5.55 | 3.69 | 5.97 |
| Aug ’26 | 17.36 | 15.34 | 19.46 |
| Sep ’26 | 2.04 | 2.11 | 2.22 |