TOYS
LEGO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 1 in TOYS
Buying Intent
5
1st in category
Brand Trust
3
index value
Brand Desire
7
index value
As of Jun ’26, LEGO records a Buying Intent index of 5, placing it 1st of 1 brands measured in TOYS. Its Brand Trust index reads 3 and Brand Desire 7. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | 8 | — | 4 |
| May ’26 | 4 | — | 2 |
| Jun ’26 | 3 | 7 | 5 |