LIFE INSURANCE - PSU
LIC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in LIFE INSURANCE - PSU
Buying Intent
681
1st in category
Brand Trust
623
index value
Brand Desire
605
index value
As of Aug ’26, LIC records a Buying Intent index of 681, placing it 1st of 1 brands measured in LIFE INSURANCE - PSU. Its Brand Trust index reads 623 and Brand Desire 605. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 486 | 620 | 614 |
| Oct ’25 | 702 | 455 | 639 |
| Nov ’25 | 874 | 624 | 833 |
| Dec ’25 | 768 | 738 | 837 |
| Jan ’26 | 977 | 955 | 1051 |
| Feb ’26 | 1034 | 1155 | 1180 |
| Mar ’26 | 725 | 424 | 623 |
| Apr ’26 | 555 | 596 | 641 |
| May ’26 | 523 | 652 | 653 |
| Jun ’26 | 619 | 710 | 727 |
| Jul ’26 | 714 | 891 | 894 |
| Aug ’26 | 623 | 605 | 681 |