LIFE INSURANCE - PSU
LIC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in LIFE INSURANCE - PSU
Buying Intent
870.24
1st in category
Brand Trust
319.77
index value
Brand Desire
1241.54
index value
As of Sep ’26, LIC records a Buying Intent index of 870.24, placing it 1st of 1 brands measured in LIFE INSURANCE - PSU. Its Brand Trust index reads 319.77 and Brand Desire 1241.54. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 702.28 | 455.20 | 639.23 |
| Nov ’25 | 873.73 | 623.47 | 833.40 |
| Dec ’25 | 768.32 | 738.14 | 836.72 |
| Jan ’26 | 977.23 | 955.38 | 1051.18 |
| Feb ’26 | 1034.05 | 1155.22 | 1180.43 |
| Mar ’26 | 725.67 | 424.40 | 623.30 |
| Apr ’26 | 554.64 | 596.33 | 641.05 |
| May ’26 | 527.49 | 651.71 | 655.82 |
| Jun ’26 | 617.21 | 709.59 | 726.06 |
| Jul ’26 | 713.86 | 869.11 | 882.19 |
| Aug ’26 | 622.00 | 606.84 | 681.26 |
| Sep ’26 | 319.77 | 1241.54 | 870.24 |