PERSONAL GOODS RETAIL
LIFESTYLE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 2 in PERSONAL GOODS RETAIL
Buying Intent
6.61
2nd in category
Brand Trust
5.10
index value
Brand Desire
6.14
index value
As of Sep ’26, LIFESTYLE records a Buying Intent index of 6.61, placing it 2nd of 2 brands measured in PERSONAL GOODS RETAIL. Its Brand Trust index reads 5.10 and Brand Desire 6.14. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 10.66 | 17.40 | 16.38 |
| Oct ’25 | 17.77 | 15.10 | 18.01 |
| Nov ’25 | 54.89 | 37.97 | 50.24 |
| Dec ’25 | 71.76 | 95.37 | 96.34 |
| Jan ’26 | 56.85 | 51.05 | 59.07 |
| Feb ’26 | 9.58 | 27.16 | 28.75 |
| Mar ’26 | 56.47 | 27.73 | 46.00 |
| Apr ’26 | 30.66 | 17.51 | 24.20 |
| May ’26 | 18.85 | 6.97 | 14.60 |
| Jul ’26 | 66.73 | 33.31 | 56.64 |
| Aug ’26 | 1.97 | 8.97 | 6.47 |
| Sep ’26 | 5.10 | 6.14 | 6.61 |