DATES
LION DATES — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 1 in DATES
Buying Intent
19.83
1st in category
Brand Trust
36.48
index value
Brand Desire
2.50
index value
As of Oct ’26, LION DATES records a Buying Intent index of 19.83, placing it 1st of 1 brands measured in DATES. Its Brand Trust index reads 36.48 and Brand Desire 2.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 18.42 | 30.37 | 26.53 |
| Sep ’25 | 32.65 | 16.75 | 24.95 |
| Oct ’25 | 4.65 | 4.61 | 5.17 |
| Nov ’25 | 24.38 | 1.66 | 13.41 |
| Jan ’26 | 5.04 | 12.19 | 12.57 |
| Feb ’26 | — | 4.75 | 2.90 |
| Mar ’26 | 2.78 | — | 1.41 |
| May ’26 | 2.24 | 2.32 | 3.35 |
| Jun ’26 | — | 3.47 | 2.12 |
| Jul ’26 | 15.79 | 3.13 | 10.73 |
| Aug ’26 | 2.96 | 11.21 | 6.75 |
| Oct ’26 | 36.48 | 2.50 | 19.83 |