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BOTTOMWEAR

LYRA — Buying Intent, Trust & Desire

India’s Buying Intent Index · Aug ’26 · 1st of 1 in BOTTOMWEAR

Buying Intent
1
1st in category
Brand Trust
2
index value
Brand Desire
index value
As of Aug ’26, LYRA records a Buying Intent index of 1, placing it 1st of 1 brands measured in BOTTOMWEAR. Its Brand Trust index reads 2 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Jul ’2510
Aug ’2542
Mar ’2621
May ’2621
Jun ’2632
Aug ’2621