BOTTOMWEAR
LYRA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 1 in BOTTOMWEAR
Buying Intent
0.76
1st in category
Brand Trust
1.51
index value
Brand Desire
—
index value
As of Oct ’26, LYRA records a Buying Intent index of 0.76, placing it 1st of 1 brands measured in BOTTOMWEAR. Its Brand Trust index reads 1.51 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 0.77 | 0.47 |
| Aug ’25 | — | 4.01 | 2.45 |
| Mar ’26 | 1.63 | — | 0.82 |
| May ’26 | 2.24 | — | 1.13 |
| Jun ’26 | — | 3.31 | 2.02 |
| Aug ’26 | 1.97 | — | 1.00 |
| Oct ’26 | 1.51 | — | 0.76 |