ICE CREAM/FROZEN DESSERT - BRAND

MAGNUM — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 2nd of 2 in ICE CREAM/FROZEN DESSERT - BRAND

Buying Intent

0.38

2nd in category

Brand Trust

—

index value

Brand Desire

0.63

index value

As of Oct ’26, MAGNUM records a Buying Intent index of 0.38, placing it 2nd of 2 brands measured in ICE CREAM/FROZEN DESSERT - BRAND. Its Brand Trust index reads — and Brand Desire 0.63. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Apr ’25	92.11	82.73	91.77
May ’25	115.18	76.63	106.94
Jun ’25	1.33	—	0.67
Aug ’25	1.94	—	0.98
Nov ’25	2.90	—	1.47
Jan ’26	1.68	3.34	3.37
Oct ’26	—	0.63	0.38

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