SUV - BRAND
MAHINDRA THAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 9 in SUV - BRAND
Buying Intent
86.58
1st in category
Brand Trust
38.61
index value
Brand Desire
115.03
index value
As of Sep ’26, MAHINDRA THAR records a Buying Intent index of 86.58, placing it 1st of 9 brands measured in SUV - BRAND. Its Brand Trust index reads 38.61 and Brand Desire 115.03. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 30.46 | 151.20 | 96.72 |
| Nov ’25 | 9.17 | 136.20 | 76.49 |
| Dec ’25 | 28.95 | 175.74 | 116.58 |
| Jan ’26 | 100.59 | 233.16 | 163.99 |
| Feb ’26 | 37.81 | 131.63 | 90.82 |
| Mar ’26 | 95.91 | 303.11 | 220.45 |
| Apr ’26 | 19.62 | 187.14 | 117.89 |
| May ’26 | 39.03 | 233.60 | 149.78 |
| Jun ’26 | 86.79 | 63.25 | 82.44 |
| Jul ’26 | 25.37 | 81.58 | 56.12 |
| Aug ’26 | 84.71 | 88.69 | 96.23 |
| Sep ’26 | 38.61 | 115.03 | 86.58 |