SUV - BRAND
MAHINDRA THAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 14 in SUV - BRAND
Buying Intent
96
1st in category
Brand Trust
84
index value
Brand Desire
88
index value
As of Aug ’26, MAHINDRA THAR records a Buying Intent index of 96, placing it 1st of 14 brands measured in SUV - BRAND. Its Brand Trust index reads 84 and Brand Desire 88. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 2 | 254 | 143 |
| Oct ’25 | 30 | 151 | 97 |
| Nov ’25 | 9 | 136 | 76 |
| Dec ’25 | 29 | 176 | 117 |
| Jan ’26 | 101 | 233 | 164 |
| Feb ’26 | 38 | 132 | 91 |
| Mar ’26 | 96 | 303 | 220 |
| Apr ’26 | 20 | 187 | 118 |
| May ’26 | 39 | 233 | 149 |
| Jun ’26 | 87 | 63 | 82 |
| Jul ’26 | 25 | 82 | 56 |
| Aug ’26 | 84 | 88 | 96 |