CIGARETTE - BRAND
MARLBORO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in CIGARETTE - BRAND
Buying Intent
2
1st in category
Brand Trust
4
index value
Brand Desire
—
index value
As of Aug ’26, MARLBORO records a Buying Intent index of 2, placing it 1st of 2 brands measured in CIGARETTE - BRAND. Its Brand Trust index reads 4 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 6 | — | 3 |
| Jul ’25 | 4 | 4 | 6 |
| Aug ’25 | 7 | 3 | 6 |
| Sep ’25 | 5 | — | 2 |
| Nov ’25 | — | 2 | 1 |
| Jan ’26 | 7 | 6 | 10 |
| Jun ’26 | — | 2 | 1 |
| Jul ’26 | 4 | 3 | 4 |
| Aug ’26 | 4 | — | 2 |