SINDOOR
MARS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 1 in SINDOOR
Buying Intent
1.91
1st in category
Brand Trust
—
index value
Brand Desire
3.13
index value
As of Oct ’26, MARS records a Buying Intent index of 1.91, placing it 1st of 1 brands measured in SINDOOR. Its Brand Trust index reads — and Brand Desire 3.13. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | — | 1.76 | 1.08 |
| Jul ’25 | 7.22 | 14.97 | 13.33 |
| Aug ’25 | 24.39 | 19.64 | 24.09 |
| Sep ’25 | 46.43 | 35.38 | 43.43 |
| Oct ’25 | 12.63 | 14.46 | 15.71 |
| Oct ’26 | — | 3.13 | 1.91 |