COMPACT

MARS — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 1st of 2 in COMPACT

Buying Intent

1.91

1st in category

Brand Trust

—

index value

Brand Desire

3.13

index value

As of Oct ’26, MARS records a Buying Intent index of 1.91, placing it 1st of 2 brands measured in COMPACT. Its Brand Trust index reads — and Brand Desire 3.13. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’26	—	3.13	1.91

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