DIVERSIFIED · CONSTRUCTION
MERLIN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 14th of 14 in DIVERSIFIED · CONSTRUCTION
Buying Intent
0.52
14th in category
Brand Trust
—
index value
Brand Desire
0.84
index value
As of Sep ’26, MERLIN records a Buying Intent index of 0.52, placing it 14th of 14 brands measured in DIVERSIFIED · CONSTRUCTION. Its Brand Trust index reads — and Brand Desire 0.84. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 5.88 | — | 3.01 |
| Aug ’26 | 2.96 | 1.63 | 2.49 |
| Sep ’26 | — | 0.84 | 0.52 |