POWER BANK
MI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 7 in POWER BANK
Buying Intent
22.40
1st in category
Brand Trust
1.00
index value
Brand Desire
43.37
index value
As of Oct ’26, MI records a Buying Intent index of 22.40, placing it 1st of 7 brands measured in POWER BANK. Its Brand Trust index reads 1.00 and Brand Desire 43.37. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’26 | 1.00 | 43.37 | 22.40 |