DRINKWARE
MILTON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in DRINKWARE
Buying Intent
143.98
1st in category
Brand Trust
107.54
index value
Brand Desire
150.78
index value
As of Sep ’26, MILTON records a Buying Intent index of 143.98, placing it 1st of 2 brands measured in DRINKWARE. Its Brand Trust index reads 107.54 and Brand Desire 150.78. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 19.77 | 19.37 | 21.49 |
| Nov ’25 | 8.87 | 25.02 | 20.37 |
| Dec ’25 | 2.03 | 1.34 | 1.74 |
| Jan ’26 | 20.93 | 12.94 | 18.55 |
| Feb ’26 | — | 25.07 | 15.30 |
| Mar ’26 | 55.56 | 11.68 | 38.38 |
| Apr ’26 | 236.17 | 154.91 | 216.83 |
| May ’26 | 85.45 | 130.90 | 116.56 |
| Jun ’26 | 258.57 | 220.66 | 266.55 |
| Jul ’26 | 98.80 | 176.16 | 153.63 |
| Aug ’26 | 50.63 | 125.28 | 97.65 |
| Sep ’26 | 107.54 | 150.78 | 143.98 |