AGARBATTIS

MOKSH — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 3rd of 3 in AGARBATTIS

Buying Intent

0.51

3rd in category

Brand Trust

—

index value

Brand Desire

0.83

index value

As of Oct ’26, MOKSH records a Buying Intent index of 0.51, placing it 3rd of 3 brands measured in AGARBATTIS. Its Brand Trust index reads — and Brand Desire 0.83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’25	7.44	6.80	10.16
Nov ’25	3.63	—	1.83
Apr ’26	—	2.19	1.34
May ’26	—	2.32	1.41
Jun ’26	2.13	—	1.08
Oct ’26	—	0.83	0.51

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