CAKESHOP
MONGINIS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 3 in CAKESHOP
Buying Intent
64.16
1st in category
Brand Trust
20.41
index value
Brand Desire
48.01
index value
As of Sep ’26, MONGINIS records a Buying Intent index of 64.16, placing it 1st of 3 brands measured in CAKESHOP. Its Brand Trust index reads 20.41 and Brand Desire 48.01. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 8.93 | 14.02 | 17.19 |
| Nov ’25 | 44.04 | 13.35 | 30.66 |
| Dec ’25 | 35.78 | 32.52 | 64.45 |
| Jan ’26 | 11.87 | 2.22 | 9.00 |
| Feb ’26 | 56.14 | 11.21 | 36.47 |
| Mar ’26 | 5.23 | 4.07 | 7.26 |
| Apr ’26 | 16.60 | 6.28 | 13.01 |
| May ’26 | 1.40 | — | 0.71 |
| Jun ’26 | — | 19.35 | 10.97 |
| Jul ’26 | 27.10 | 6.98 | 24.10 |
| Aug ’26 | 13.45 | 26.58 | 29.14 |
| Sep ’26 | 20.41 | 48.01 | 64.16 |