RTC FOODS
MTR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in RTC FOODS
Buying Intent
150.78
1st in category
Brand Trust
99.77
index value
Brand Desire
171.55
index value
As of Sep ’26, MTR records a Buying Intent index of 150.78, placing it 1st of 2 brands measured in RTC FOODS. Its Brand Trust index reads 99.77 and Brand Desire 171.55. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 20.27 | 17.16 | 20.53 |
| Nov ’25 | 40.13 | 48.19 | 46.72 |
| Dec ’25 | 80.72 | 69.70 | 85.04 |
| Jan ’26 | 109.20 | 83.79 | 107.81 |
| Feb ’26 | 63.17 | 61.08 | 70.54 |
| Mar ’26 | 104.89 | 116.79 | 122.61 |
| Apr ’26 | 27.04 | 18.68 | 23.35 |
| May ’26 | 25.55 | 20.05 | 25.74 |
| Jun ’26 | 7.69 | 5.34 | 7.00 |
| Jul ’26 | 94.31 | 32.64 | 66.76 |
| Aug ’26 | 48.53 | 89.14 | 78.47 |
| Sep ’26 | 99.77 | 171.55 | 150.78 |