MUSIC CHANNEL
MTV — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in MUSIC CHANNEL
Buying Intent
16
1st in category
Brand Trust
29
index value
Brand Desire
2
index value
As of Aug ’26, MTV records a Buying Intent index of 16, placing it 1st of 2 brands measured in MUSIC CHANNEL. Its Brand Trust index reads 29 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 6 | 97 | 58 |
| Oct ’25 | 9 | 106 | 63 |
| Nov ’25 | 2 | 75 | 42 |
| Dec ’25 | 8 | — | 4 |
| Jan ’26 | 3 | 3 | 4 |
| Feb ’26 | — | 1 | 1 |
| Mar ’26 | 3 | 6 | 7 |
| Apr ’26 | — | 4 | 3 |
| May ’26 | 4 | 3 | 6 |
| Jun ’26 | — | 6 | 3 |
| Jul ’26 | — | 3 | 2 |
| Aug ’26 | 29 | 2 | 16 |