ONLINE SHOPPING
NAAPTOL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 1 in ONLINE SHOPPING
Buying Intent
0.25
1st in category
Brand Trust
—
index value
Brand Desire
0.42
index value
As of Oct ’26, NAAPTOL records a Buying Intent index of 0.25, placing it 1st of 1 brands measured in ONLINE SHOPPING. Its Brand Trust index reads — and Brand Desire 0.42. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | — | 1.09 | 0.67 |
| Aug ’26 | — | 3.06 | 1.87 |
| Oct ’26 | — | 0.42 | 0.25 |