ENGLISH NEWS
NDTV — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 4 in ENGLISH NEWS
Buying Intent
3
2nd in category
Brand Trust
5
index value
Brand Desire
—
index value
As of Aug ’26, NDTV records a Buying Intent index of 3, placing it 2nd of 4 brands measured in ENGLISH NEWS. Its Brand Trust index reads 5 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 5 | 6 | 6 |
| Oct ’25 | 4 | 6 | 6 |
| Nov ’25 | 13 | 28 | 23 |
| Dec ’25 | 40 | 64 | 58 |
| Jan ’26 | 61 | 42 | 54 |
| Feb ’26 | 65 | 97 | 78 |
| Mar ’26 | 23 | 24 | 26 |
| Apr ’26 | 17 | 5 | 13 |
| May ’26 | 24 | 35 | 34 |
| Jun ’26 | 9 | 18 | 16 |
| Jul ’26 | 9 | 5 | 8 |
| Aug ’26 | 5 | — | 3 |